Repurposing Social Content

This was an interesting video by Lee Odden about Repurposing Social Content and what the goals of Social Media should be. These days many companies put a great emphasis on numbers and the quantity of people affected by their content. Some major questions they should be asking themselves are, "Did the video or other type of social media influence anyone?" and also, "Did this media further other messages or was it a sole tactic?" These days it seems major companies aren't as worried about making something meaningful as they are making something that sells. I can agree with Lee when he says this needs to be changed.